On stage, the leather-loving boss declared, “our keynote is 90 per cent not GeForce. But it's not because we don't love GeForce.” He claimed the GeForce RTX 50-series just had “its most successful launch ever” and bizarrely added, “PC gaming is now 30 years old, so that tells you something about how incredible GeForce is.”

Trouble is, PC gaming was already running Doom before Huang's green dream was anything more than a press release. The GeForce 256, which the company likes to frame as the dawn of gaming, actually turned up in October 1999, nearly two decades after kids were coding games on Spectrums and Commodores.

That detail didn’t stop Huang implying Job’s Mob-style levels of platform invention. To be fair, he probably wasn't trying to erase gaming history, just padding out another keynote stuffed with AI evangelism.

Still, it’s more than a little daft to claim that “GeForce brought AI to the world, now AI came back, and revolutionised GeForce.” That's what Huang said, just before pivoting to the usual corporate confetti about DLSS 4, multi-frame gubbins and the RTX 5070 allegedly matching RTX 4090 performance for $549 (about €505).

To make matters sillier, Nvidia has been flogging G-Assist AI overlays and a surprisingly wholesome AI project called Signs, which teaches American Sign Language for free. But all this goodwill pales against the $115.2 billion (about €106.1 billion) Nvidia pulled in from its data centre wing this fiscal year.

Nvidia EVP and CFO Colette Kress said this was down to “customers [...] racing to scale infrastructure to train the next generation of cutting edge models and unlock the next level of AI capabilities.”

Fair enough, but the whole show still reeked of overreach. Nvidia helped shape modern PC gaming, but no, it didn’t invent it. And the cocaine nose jobs of Wall Street now care far more about data centre cash than gamer goodwill.